Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence
Student / lecturer project
Blog Archives
Johnson & Johnson: Madison Pierce: Glue Heart
A coil of glue slowly forms
a heart shape as it is squirted from the tube.
Copy: “Ethicon: Dermabond. No Trauma. All heart
Johnson & Johnson: Madison Pierce: Credo
The Johnson & Johnson ‘Credo’ (or “Mission Statement”) animated.
Student / lecturer project
Johnson & Johnson: Madison Pierce: Right Tools, Wrong Job
Umbrella golf club
Copy: “Right Tools, Wrong Job
Student / lecturer project
Johnson & Johnson: Madison Pierce: Stuck On You
A panning shot of a long kiss by two young people. We are expressing the bonding quality of the product along with the association of the human bond.
Copy: ‘Stuck on You
Student / lecturer project
Johnson & Johnson: Madison Pierce: A Field Of Our Own
A man sips champagne in an empty field.
Copy: “Victyl Plus: A different class of suture ”
Student / lecturer project
Johnson & Johnson: Madison Pierce: Elastic Tree
A man ties himself to a tree and then tries to run away, getting jerked back each time due to the resilience of the ‘thread’.
Pure comedy.
Copy: “Ethicon: Quality. PDS II. Support”
Student / lecturer project
Johnson & Johnson: Madison Pierce: Rip
A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.
Student / lecturer project