Blog Archives

Johnson & Johnson pitch: Tailor Made, Medical Excellence

Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence

Student / lecturer project

 

Johnson & Johnson: Madison Pierce: Rip

A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.

Student / lecturer project