Identica Live Brief – Student project


The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.

The second year advertising design students have been asked to complete a 6 week ‘Live Brief’ module with the agency Identica.

The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand. The 25 students travelled up to the London based agency in February to have the brief delivered by Franco and to meet the rest of the design team.

Franco has since then made two visits to Newport in which students such as Rich Palmer and Danny Creevy had to present their pitches so far.

Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said:

“The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, of which we’d struggled to agree on. Gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”

The student’s final pitches are due in March and with expectations high from their initial presentations and previous years work, it is sure to be an exciting and nerve racking experience.

PR story by Stephanie Hobbs, BA (Hons) Advertising Design student