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Johnson & Johnson: Madison Pierce: Rip

A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.

Student / lecturer project

Diary Of A Madman

A planned film based on an audio piece starring Kenneth Williams – pending copyright clearances

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PRS

An experiment in consumer behaviour – can we depersonalise the product?

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