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Johnson & Johnson: Madison Pierce: Stuck On You

A panning shot of a long kiss by two young people. We are expressing the bonding quality of the product along with the association of the human bond.
Copy: ‘Stuck on You

Student / lecturer project

Johnson & Johnson: Madison Pierce: Elastic Tree

A man ties himself to a tree and then tries to run away, getting jerked back each time due to the resilience of the ‘thread’.
Pure comedy.
Copy: “Ethicon: Quality. PDS II. Support”

Student / lecturer project

Johnson & Johnson: Madison Pierce: Rip

A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.

Student / lecturer project

Diary Of A Madman

A planned film based on an audio piece starring Kenneth Williams – pending copyright clearances

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PRS

An experiment in consumer behaviour – can we depersonalise the product?

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