
NFT at 50: Poster campaign and design

Sketches: Jerry Paris
Design and strategy consultancy work for The Celt Experience brewery
Campaign and design concepts
Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence
Student / lecturer project
Design concepts, Photoshop and Illustrator
Concept design and campaign art direction
Design: Don Parker
A coil of glue slowly forms
a heart shape as it is squirted from the tube.
Copy: “Ethicon: Dermabond. No Trauma. All heart
The Johnson & Johnson ‘Credo’ (or “Mission Statement”) animated.
Student / lecturer project
Umbrella golf club
Copy: “Right Tools, Wrong Job
Student / lecturer project
A panning shot of a long kiss by two young people. We are expressing the bonding quality of the product along with the association of the human bond.
Copy: ‘Stuck on You
Student / lecturer project
A man sips champagne in an empty field.
Copy: “Victyl Plus: A different class of suture ”
Student / lecturer project
A man ties himself to a tree and then tries to run away, getting jerked back each time due to the resilience of the ‘thread’.
Pure comedy.
Copy: “Ethicon: Quality. PDS II. Support”
Student / lecturer project