Advertising posts

Visiting Professor, School of Mass Communication, Shenzhen University

Visiting Professor, School of Mass Communication, Shenzhen University

IMG_1916 n521670337_6323546_8314571 n521670337_6323544_533210 n521670337_6323543_8123377 n521670337_6323524_2848339 n521670337_6323481_2197048 n521670337_6323540_6307214 n521670337_6323527_8087757 n521670337_6323526_5972874 n521670337_6323525_6044008 n521670337_6323523_4484425 n521670337_6323520_3934522 n521670337_6323518_3145444 n521670337_6323514_6092339 n521670337_6323502_7518666 n521670337_6323501_4330758 n521670337_6323500_5907800 n521670337_6323493_2051171 n521670337_6323485_7956594 n521670337_6323482_450949 n521670337_6323480_4320839 n521670337_6323465_561137 n521670337_6323422_5427193 n521670337_6323421_5415185 n521670337_6323494_6124640 n521670337_6323492_792757 n521670337_6323479_4466074 n521670337_6323478_6505444 n521670337_6323472_4826289 n521670337_6323424_5645941


School of Mass Communication, Shenzhen, China. 20th June 2008

Visiting Professor of Advertising Design




School of Mass Communication, Shenzhen, China. 10th June 2008

Presented paper entitled: “Developments in Advertising Education”


School of Mass Communication, Shenzhen, China. 12th June 2008

Presented paper entitled: “Developments in Advertising Education”


Shenzhen Advertising Association, Shenzhen, China. 12th June 2008

Presented paper entitled: “European Creative Industries”


Han Jiaying Design & Associates, Shenzhen, China. 14th June 2008

Presented paper entitled: “Chinese and European approaches to brand positioning and advertising design company structures”


Chen Design Studios, Shenzhen, China.

17th June 2008

Presented paper entitled: “Chinese and European approaches to brand positioning and advertising design company structures”

The One Club Creative Boot Camp – Education

Proud to be a part of it! 3 days of LCC and Newport students coming together for a unique international event. Judging was difficult but the winning team formed on the bootcamp was a team of both Universities sharing the glory.

A major component of The One Club mission is to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews, annual exhibitions and competitions.

The One Club Creative Boot Camp is a diversity initiative with the goal of recruiting creative students from multicultural backgrounds who may not be aware of advertising or design as viable career options. 

Creative Boot Camp is an intensive 4-day workshop introducing students to the creative side of advertising. Students work on behalf of a real client and follow steps outlined by the industry — receiving a brief, concepting, creating a campaign, and pitching it to a group of top industry creatives who determine the best work.

The beauty of this program is in the short time line. While other boot camps ask students to dedicate anywhere from two weeks to an entire summer to explore advertising, ours is a quick immersion to introduce them to the field. If a participating student finds that he or she is interested in pursuing a career in the industry, The One Club is able to use our connections to facilitate further opportunities within this field.

On November 15th – 18th, the One Club’s Creative Boot Camp traveled to London, bringing together some of the top advertising creatives, educators and students in the U.K. for it’s award winning workshop. It also happened to be their first international Boot Camp session. With over 150 students from 12 different colleges and universities in the London area participating in the program, this session was the One Club’s largest boot camp session yet, hosted by the London College of Communication.

Faye Hetherington – Competition winner work

Ben Sawyer – Competition winner

Identica Live Brief – Student project


The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.

The second year advertising design students have been asked to complete a 6 week ‘Live Brief’ module with the agency Identica.

The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand. The 25 students travelled up to the London based agency in February to have the brief delivered by Franco and to meet the rest of the design team.

Franco has since then made two visits to Newport in which students such as Rich Palmer and Danny Creevy had to present their pitches so far.

Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said:

“The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, of which we’d struggled to agree on. Gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”

The student’s final pitches are due in March and with expectations high from their initial presentations and previous years work, it is sure to be an exciting and nerve racking experience.

PR story by Stephanie Hobbs, BA (Hons) Advertising Design student

Johnson & Johnson pitch: Tailor Made, Medical Excellence

Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence

Student / lecturer project


Johnson & Johnson: Madison Pierce: Rip

A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.

Student / lecturer project