Sketches: Jerry Paris
Design and strategy consultancy work for The Celt Experience brewery
The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.
The second year advertising design students have been asked to complete a 6 week ‘Live Brief’ module with the agency Identica.
The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand. The 25 students travelled up to the London based agency in February to have the brief delivered by Franco and to meet the rest of the design team.
Franco has since then made two visits to Newport in which students such as Rich Palmer and Danny Creevy had to present their pitches so far.
Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said:
“The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, of which we’d struggled to agree on. Gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”
The student’s final pitches are due in March and with expectations high from their initial presentations and previous years work, it is sure to be an exciting and nerve racking experience.
PR story by Stephanie Hobbs, BA (Hons) Advertising Design student
Sian Coole and Jo Cresswell came back to join us for the day on Friday 15th November 2013
Graduates of Advertising at Newport and now a creative team at adam & eve ddb.
adam & eve ddb are responsible for the £7 million John Lewis Christmas campaign this year.
Jo and Sian are the team behind the £20 million Flora campaign for Unilever.
A great day of scripts, stories. presentations, behind the scenes and a catch up with the girls.
A busy December with the added and welcome complication of working with SEO and online developers Pure Emerald on their first ever foray in to the world of advertising.
Lots of strategy meetings and the development of a integrated campaign were top of the list.
Having already establishing the ‘Keeping Britain nuts for generations’ campaign positioning statement, the team went on to promote a #tomface print, online and viral campaign.
Campaign and design concepts
Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence
Student / lecturer project
Concept design and campaign art direction
A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.
Student / lecturer project