Advertising Projects
FilmFour and Warner Bros: Charlotte Gray – Concept Art
Universal Pictures: About A Boy – Concept Art
MGM / Eon Productions: James Bond ‘Die Another Day’ – Campaign concepts
Sketches: Jerry Paris
Twentieth Century Fox Film Corporation: Moulin Rouge! Campaign and poster concepts
The Celt Experience brewery – Design and strategy
Design and strategy consultancy work for The Celt Experience brewery
The One Club Creative Boot Camp – Education
Identica Live Brief – Student project
The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.
The second-year advertising design students have been asked to complete a 6-week ‘Live Brief’ module with the agency Identica. The second-year advertising design students have been asked to complete a 6-week ‘Live Brief’ module with the agency Identica.
The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand.
The 25 students traveled up to the London-based agency in February to have the brief delivered by Franco and to meet the rest of the design team.
Franco has since then made two visits to Newport where students such as Rich Palmer and Danny Creevy had to present their pitches.
Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said: “The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, which we’d struggled to agree on. It gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”
The student’s final pitches are due in March and with expectations high from their initial presentations and previous years’ work, it is sure to be an exciting and nerve-racking experience.
PR story by Stephanie Hobbs, BA (Hons) Advertising Design student
Adam & Eve DDB – Education
Sian Coole and Jo Cresswell came back to join us for the day on Friday 15th November 2013
Graduates of Advertising at Newport and now a creative team at adam & eve ddb.
adam & eve ddb is responsible for the £7 million John Lewis Christmas campaign this year.
Jo and Sian are the team behind the £20 million Flora campaign for Unilever.
A great day of scripts, and stories. presentations, behind the scenes, and a catch-up with them.
Pure Emerald – Consultancy
A busy December with the added and welcome complication of working with SEO and online developers Pure Emerald on their first ever foray in to the world of advertising.
Lots of strategy meetings and the development of a integrated campaign were top of the list.
Having already establishing the ‘Keeping Britain nuts for generations’ campaign positioning statement, the team went on to promote a #tomface print, online and viral campaign.
Curio Agency – Corporate mailer: Graphic design of mailer for advertising agency
Touchstone Pictures: Signs – Planning
Buena Vista International UK: Spy Kids 2 – Design concepts
Philips Interactive – Campaign and design
Campaign and design concepts
Johnson & Johnson pitch: Tailor Made, Medical Excellence
Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence
Student / lecturer project
Art Flash print ads
Cartoon Network (Poland): print ad
Cartoon Network Annual: colour work
ntl / Cartoon Network co-op print ad
Cartoon Network: Mucha Lucha poster
Cartoon Network: We’re No.1! – Print Ad
Boomerang: Jackass Spoof Ad
CNX Print Ad
Cartoon Network: B2B Direct Marketing: B2B Direct Marketing: Inflatable Chair Concepts
Cartoon Network: B2B ‘Help!’ Calendar – Concepts and design
Paramount Pictures: Star Trek: Generations ‘Q’ – DVD packaging
Sony Pictures: MIB2 – Advertising campaign
Distinguished Features: Puckoon – Poster design
Paramount Pictures: Star Trek: Nemesis – Concepts and campaign
Concept design and campaign art direction
Sky Pictures: The Escapist – Concept posters and final artwork with Andy Tulip
Momentum Pictures: The Contender – Poster concepts
Universal Pictures: Red Dragon – Advertising campaign and concepts
United Artists: City Of Ghosts – Poster concepts
FilmFour: Ali G In Da House – Poster concepts
Paramount Pictures: Jackass the movie – Advertising campaign concepts
Johnson & Johnson: Madison Pierce: Rip
A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.
Student / lecturer project