Academic Projects
Commerce, Not Conspiracy: Fflock gallery exhibition 2010 – Advertising #2
China 2008: Adventures in teaching and a Visiting Professorship
Control Projects
Posters: A series of posters developed from an original project called ‘Just Undo It’ as a commentary on Nike and advertising. After receiving a ‘cease and desist’ for the original project I turned it around and created this set (which a few additions).
Creative Capital – exhibition design
The One Club Creative Boot Camp – Education
Alacrity Foundation – Consultancy
September 2013 – June 2014 working with a team at the Alacrity Foundation Graduate Entrepreneurship Training Programme on developing an academic social media platform.
Identica Live Brief – Student project
The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.
The second-year advertising design students have been asked to complete a 6-week ‘Live Brief’ module with the agency Identica. The second-year advertising design students have been asked to complete a 6-week ‘Live Brief’ module with the agency Identica.
The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand.
The 25 students traveled up to the London-based agency in February to have the brief delivered by Franco and to meet the rest of the design team.
Franco has since then made two visits to Newport where students such as Rich Palmer and Danny Creevy had to present their pitches.
Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said: “The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, which we’d struggled to agree on. It gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”
The student’s final pitches are due in March and with expectations high from their initial presentations and previous years’ work, it is sure to be an exciting and nerve-racking experience.
PR story by Stephanie Hobbs, BA (Hons) Advertising Design student
Aneurin Bevan Health Board – Sandpit Ideation session: Serious Play Lego
Adam & Eve DDB – Education
Sian Coole and Jo Cresswell came back to join us for the day on Friday 15th November 2013
Graduates of Advertising at Newport and now a creative team at adam & eve ddb.
adam & eve ddb is responsible for the £7 million John Lewis Christmas campaign this year.
Jo and Sian are the team behind the £20 million Flora campaign for Unilever.
A great day of scripts, and stories. presentations, behind the scenes, and a catch-up with them.
BBC Radio Wales: Jason Mohammad Show talking racism and Tom and Jerry (audio file)
Commenting on the #Independent article;
It’s a cartoon catfight: Tom and Jerry fans angry at Warner Brothers’ decision to exclude racially sensitive episodes from new collection
http://www.independent.co.uk/arts-entertainment/tv/news/its-a-cartoon-cat-fight-tom-and-jerry-fans-angry-at-warner-brothers-decision-to-exclude-racially-sensitive-episodes-from-new-collection-8755956.html
Paramount Pictures: Mean Machine – Advertising design concepts
Design concepts, Photoshop and Illustrator
Commerce, Not Conspiracy: Fflock gallery exhibition 2010 – Advertising #1
Johnson & Johnson: Madison Pierce: Glue Heart
A coil of glue slowly forms
a heart shape as it is squirted from the tube.
Copy: “Ethicon: Dermabond. No Trauma. All heart
Johnson & Johnson: Madison Pierce: Credo
The Johnson & Johnson ‘Credo’ (or “Mission Statement”) animated.
Student / lecturer project
Johnson & Johnson: Madison Pierce: Right Tools, Wrong Job
Umbrella golf club
Copy: “Right Tools, Wrong Job
Student / lecturer project
Johnson & Johnson: Madison Pierce: Stuck On You
A panning shot of a long kiss by two young people. We are expressing the bonding quality of the product along with the association of the human bond.
Copy: ‘Stuck on You
Student / lecturer project
Johnson & Johnson: Madison Pierce: A Field Of Our Own
A man sips champagne in an empty field.
Copy: “Victyl Plus: A different class of suture ”
Student / lecturer project
Johnson & Johnson: Madison Pierce: Elastic Tree
A man ties himself to a tree and then tries to run away, getting jerked back each time due to the resilience of the ‘thread’.
Pure comedy.
Copy: “Ethicon: Quality. PDS II. Support”
Student / lecturer project
Aardman Animation Exhibition – Skullhouse
A University Fashion Show I designed and ran with the technical team for 3 days in 2008
Fashion Show 3