Category: Advertising posts

Visiting Professor, School of Mass Communication, Shenzhen University

Visiting Professor, School of Mass Communication, Shenzhen University

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2008

School of Mass Communication, Shenzhen, China. 20th June 2008

Visiting Professor of Advertising Design

 

Conference:

 2008

School of Mass Communication, Shenzhen, China. 10th June 2008

Presented paper entitled: “Developments in Advertising Education”

 

School of Mass Communication, Shenzhen, China. 12th June 2008

Presented paper entitled: “Developments in Advertising Education”

 

Shenzhen Advertising Association, Shenzhen, China. 12th June 2008

Presented paper entitled: “European Creative Industries”

 

Han Jiaying Design & Associates, Shenzhen, China. 14th June 2008

Presented paper entitled: “Chinese and European approaches to brand positioning and advertising design company structures”

 

Chen Design Studios, Shenzhen, China.

17th June 2008

Presented paper entitled: “Chinese and European approaches to brand positioning and advertising design company structures”

The One Club Creative Boot Camp – Education

Proud to be a part of it! 3 days of LCC and Newport students coming together for a unique international event. Judging was difficult but the winning team formed on the bootcamp was a team of both Universities sharing the glory.

A major component of The One Club mission is to educate and inspire students of the business and to benefit the next generation of creatives through scholarships, portfolio reviews, annual exhibitions and competitions.

The One Club Creative Boot Camp is a diversity initiative with the goal of recruiting creative students from multicultural backgrounds who may not be aware of advertising or design as viable career options. 

Creative Boot Camp is an intensive 4-day workshop introducing students to the creative side of advertising. Students work on behalf of a real client and follow steps outlined by the industry — receiving a brief, concepting, creating a campaign, and pitching it to a group of top industry creatives who determine the best work.

The beauty of this program is in the short time line. While other boot camps ask students to dedicate anywhere from two weeks to an entire summer to explore advertising, ours is a quick immersion to introduce them to the field. If a participating student finds that he or she is interested in pursuing a career in the industry, The One Club is able to use our connections to facilitate further opportunities within this field.

On November 15th – 18th, the One Club’s Creative Boot Camp traveled to London, bringing together some of the top advertising creatives, educators and students in the U.K. for it’s award winning workshop. It also happened to be their first international Boot Camp session. With over 150 students from 12 different colleges and universities in the London area participating in the program, this session was the One Club’s largest boot camp session yet, hosted by the London College of Communication.

Faye Hetherington – Competition winner work

Ben Sawyer – Competition winner

Identica Live Brief – Student project

 

The BA (Hons) Advertising Design students have once again been involved in working with a London-based agency for the 5th year running after previous students set high standards by completing briefs such as concepts for Fat Face 2010 billboard campaign and a challenging Tesco live Brief.

The second year advertising design students have been asked to complete a 6 week ‘Live Brief’ module with the agency Identica.

The brief set this year by Franco Bonadio the CEO of Identica involves a new and upcoming Russian Vodka Brand. The 25 students travelled up to the London based agency in February to have the brief delivered by Franco and to meet the rest of the design team.

Franco has since then made two visits to Newport in which students such as Rich Palmer and Danny Creevy had to present their pitches so far.

Danny Creevy, originally from Leeds, West Yorkshire and currently taking part in this experience said:

“The opportunity to work with someone like Franco, was amazing, as well as utterly petrifying. The whole experience has challenged my perceptions, especially in terms of design. The feedback we received helped us narrow down the concept idea, of which we’d struggled to agree on. Gave us a platform to push ourselves further and create a concept that we feel is strong and works. I think the overall brief has helped me develop a lot as a young professional.”

The student’s final pitches are due in March and with expectations high from their initial presentations and previous years work, it is sure to be an exciting and nerve racking experience.

PR story by Stephanie Hobbs, BA (Hons) Advertising Design student

Johnson & Johnson pitch: Tailor Made, Medical Excellence

Lines on body appear as tailoring marks.
Copy: “Tailor Made, Medical Excellence

Student / lecturer project

 

Johnson & Johnson: Madison Pierce: Rip

A ‘documentary’ style Advertisement focusing on the age old problem of removing surgical plasters.
Johnson and Johnson exudes confidence, quality brand recognition and comfort. This approach gives the product ownership of this domain. Johnson & Johnson can own;the concept of healing by focusing away from the pain and discomfort of surgery whilst looking towards healing with the advantageous use of correct humour.

Student / lecturer project